Spicing Up Success for Alpaca Chicken
Alpaca Chicken is a Raleigh based, fast casual restaurant chain with over 20 locations in the Triangle
Project Objectives
Alpaca Chicken had a goal to increase their brand awareness and bring new customers to their restaurants. When this campaign started they had only 10 locations and have grown to over 20 since 2023.
Expertise
Social Mirror ads
Mobile Location Conquesting
Strategy
To reach new consumers who are unfamiliar with the brand and their healthy dinning options, Curtis Digital Solutions used Social Mirror Ads and Mobile Location Conquesting strategies to reach a qualified audience.
We used behavioral data to target a young, professional and working-class audience, looking for an easy and healthy sustainable lunch or dinner, both for themselves and their family.
With Mobile Location Conquesting, we were able to geo-fence other dinning options near each client location and deliver ads to those diners.
Creative design and messaging has included great pictures and video of the delicious menu options as well as enticing creative copy.
Results
Clicks on their ads
%
Click through rate
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