Digital Impact Rolls Out Strong with Georgia-Pacific
Georgia-Pacific is a leading manufacturer of paper, pulp, packaging, tissue, and building products that shape everyday life. With a focus on innovation and sustainability, the company continues to deliver essential goods while adapting to the demands of a digital-first world.
Campaign Objectives
This facility targets zip codes in Wayne, Duplin, and Sampson Counties utilizing 2 Digital Tactics that specifically target their potential employee.
We used behavioral categories targeting: Technicians or Trade Workers, Skilled Workers, Construction Managers, Electrician, forklift Operator, Machine Operator, Millwright; and Military Status-Retired.
Georgia Pacific in Dudley continues to run recruitment campaigns over the last 19 months on a regular basis. They continue to see growth month over month in hiring new candidates to fill critical roles.
Expertise
Social Mirror Ads
Native Display ads
Services provided
The two tactics utilized are Social Mirror Ads and Native Ads serving 284,314 impressions per month.
The targeting strategies currently being used to find their potential employees in those areas are behavioral categories, keywords, website retargeting, geo-fencing other manufacturing companies locally and geo-retargeting.
Results
Impressions Served
Clicks on the ads
%
Average click through rate
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