Targeting Strategies and Insights
Advanced Solutions to Connect with Your Ideal Customers
Our targeting strategies ensure your ads reach the right audience, at the right time, on any device. Using advanced data-driven insights and tools like behavioral targeting, geo-fencing, and AI, we align our solutions with your business goals. Let us help you maximize your advertising impact with innovative, results-driven techniques.
Behavior Targeting
Showing your ads to specific consumers based on their previous online OR offline behaviors and what they’ve shown interest in, across all devices.
Artificial Intelligence Targeting
Showing your ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.
Custom Audience Matching & Lookalike Targeting
We target people (or businesses) on your list of emails, addresses, or phone numbers, when they go online and show them your ads when they are browsing across websites and apps. Once we upload your list to see how many matches we can find online, we also provide an Insights Report.
Geo-fencing & Geo-retargeting
Drawing a virtual fence around a location and showing your ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
Geo-retargeting Lookalike
Continue to target people after they leave the locations we are geo-fencing and target those people’s neighborhoods and show those neighbors your ads on their mobile devices.
Cross Platform Targeting (Optional Add-On)
Follow people who have been served the mobile ads (whether they clicked on the ad or not), onto other ad platforms, on ANY devices they use, and we add in Artificial Intelligence Targeting* too.
Keyword Targeting
Showing your ads on webpages and apps that contain keywords related to your business, across all devices.
Retargeting
Following people after they leave your website and showing them your ad, on other websites and apps they go to, across all devices.
Address Targeting & Address Retargeting
Target people from a list you have of home addresses and serve ads to them when they are at that address, continue to follow those people after they leave, and show them your ads on their mobile devices.
On-site Visit Tracking
On-site visits to your business can be tracked for people who have been served your ad on any of their devices.
Weather Trigger
We serve your ads on mobile devices, when a weather condition you’ve selected, happens or is forecasted.
Venue Targeting
A mix of venues, in the geographic area you’ve selected, will be chosen to target your ads to people inside that geo.
Get in Touch with Our Experts
Looking to grow your business with digital marketing? Whether you have questions, need a consultation, or are ready to get started, we’re here to help.
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